Wednesday, April 06, 2011

Advertising: Controversial New Billboards Ask the Public to Decide Who They Would Rather See Live - A Rat or A Little Girl

Source: Foundation for Biomedical Research

The Foundation for Biomedical Research (FBR) announced today it has launched a new, targeted out-of-home advertising campaign in five cities, as part of its national ResearchSaves™ campaign. New "Who would you rather see live?" billboards appear in Portland, Seattle, Los Angeles, Chicago and Baltimore. The ResearchSaves™ campaign is designed to increase public support for medical and scientific research with animal models.

"Our new billboards ask people to consider an important ethical dilemma we face as a society: Would you rather do away with animal research or have the new medical cures, treatments and therapies for which so many people desperately wait?" said Frankie Trull, president of FBR. "Without research with animal models, especially rodents, we will not have cures for the many currently incurable diseases afflicting children today including leukemia, diabetes, paralysis, autism, congenital heart disease, cystic fibrosis, Duchenne muscular dystrophy and malaria."