Monday, July 06, 2009

Russia: Pepsi invests $1 bn in Russia

PepsiCo, has announced that it plans to invest US$1 billion in Russia over three years, together with its partner The Pepsi Bottling Group (PBG).

The investment will bring the cumulative investment in Russia by PepsiCo and PBG to over $4 billion and is consistent with PepsiCo's ongoing strategy to expand in emerging markets.

"I am delighted to announce that over three years we expect to invest $1 billion in our beverage and food businesses in Russia," said PepsiCo Chairman and Chief Executive Officer Indra Nooyi. "This investment reflects very clearly our great confidence in Russia and our long-term commitment to this very important market."

"Russia is a very attractive growth market," said PBG Chairman and Chief Executive Officer Eric Foss. "The investments we're making in our Russia business are creating new jobs, providing us with the flexibility to produce a wider range of beverage offerings for consumers, and enabling us to better serve our valued retail partners. Our new plant in Domodedovo reflects our serious commitment to future expansion in Russia. We're looking forward to playing an active role in the country's business community for many years to come."

When operating at full capacity, the Domodedovo plant will be larger than any bottling plant currently in PepsiCo's global system. It will produce a range of beverage brands, including Pepsi-Cola, Aqua Minerale water and ready-to-drink Lipton Iced Teas (through PepsiCo's joint venture with Unilever) for sale by retailers across Russia as well as neighboring CIS countries.

Source: PepsiCo
Published by Mike Hitchen, Mike Hitchen Consulting
Putting principles before profits