Monday, July 18, 2005

Advertising: Walking ads

Ian Guider in the Irish Examiner reports that Dublincompany Adwalker, has developed an advertising screen that is worn across the body and can also be used as a point-of-sale device.

The "wearable media" has attracted almost €7.3 million (US$8.8 million) from investors.

No, I have no idea where you put your credit card.