Sunday, July 31, 2005

Advertising: Kellogg's told to stop bad apple ad

The Produce for Better Health Foundation has told Kellogg's to stop an ad campaign for Apple Jacks cereal that depicts real apples as sour and undesirable.

The selling line is the concept that the cereal doesn't taste like apples.

Margo G. Wootan, director of nutrition policy at the Center for Science in the Public Interest (CSPI) said, "It's bad enough that Kellogg's is selling a cereal that has more sugar, and, in fact, more salt, than apples or apple juice concentrate, but to then go and trash the taste of real apples adds insult to injury." Yes, well we all know about the CSPI and Michael Jacobson