At the beginning of the last century, there were an estimated 100,000 tigers. Today their population is believed to be around 3,000.
But poachers and illegal traders appear to be to break laws protecting the big cats with more ease than policy makers and wildlife experts can uphold them.
Al Jazeera's Laura Kyle travelled to Malaysia to find out why poaching is rife and why efforts to stop it are failing.
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See also Sydney Irresistible and Mike Hitchen Unleashed
Putting principles before profits
See also Sydney Irresistible and Mike Hitchen Unleashed
Putting principles before profits