Tuesday, March 24, 2009

International Development: Zeebo releases video games for the poor

AFP reports California-based Zeebo yesterday unveiled a low-cost videogame console targeted at "the next billion" gamers in developing countries including Brazil and China.

The consoles are designed to download videogame software by means of 3G broadband wireless telecom technology built by Qualcomm, which is among the early investors in Zeebo. Both firms are located in San Diego.

Electronic Arts, Capcom, THQ, Gameloft, Glu, and Namco Networks were among the videogame stalwarts that endorsed the Zeebo console announcement on the opening day of a Game Developers Conference in San Francisco.

Zeebo consoles will have a suggested retail price of $199 each when they make their world debut next month in Brazil. The price is expected to drop when the consoles start being shipped to other countries later this year.
Published by Mike Hitchen, Mike Hitchen Consulting
Putting principles before profits