Tuesday, February 12, 2008

Tourism: Sri Lanka and Al Jazeera combine to target Middle East Market

The Daily News reports, Sri Lanka's Tourism Ministry has combined with Al Jazeera Arabic channel to improve the global perception of the country's security and also promote and boost its tourism sector - especially the Middle East market.

Deputy Tourism Minister Faiszer Musthapa said, "This effort, which we will be doing alongside the SriLankan, is an opportunity for the Sri Lankan Government to express itself and attract more tourists to the country, by projecting the positive stories emanating from the country, especially in the tourism industry".

He added, "We want to tap into the opportunities, which abound here, because there is a lot of disposable income in the Middle East and every sane person should look in this direction."