Thursday, January 17, 2008

Advertising: Sweden consider ban on sexist advertising

A report commissioned by the Swedish government has recommended banning all advertising that could be considered sexist.

The report by special government rapporteur Eva-Maria Svensson suggested the creation of a law "banning advertising containing sexist content."

Sexist advertising is defined in the report as any message distributed "with a commercial aim" that can be "construed as offensive to women or men."

The report added, "Sexist advertising affects the shaping of people's identities and is counter-productive to society's goal of achieving gender equality."