Saturday, April 22, 2006

Advertising: Sweden bans jeans brand stamped on girls buttock

The Local (News from Sweden in English) reports that a picture of a woman clad only in a g-string with the jeans brand Lee stamped on a buttock, has fallen foul of a ethics watchdog set up to monitor gender discrimination in advertising.

The ad was distributed on a flyer outside a clothing store in Stockholm, and according to the Ethical Council against Discriminatory Advertising (ERK), it broke International Chamber of Commerce guidelines for advertising.

In it's judgement, the watchdog said the ad was an example of how women's bodies are used as "an attention-grabber of a sexual nature".

Which is why I read the article in the first place!