Tuesday, November 08, 2005

Advertising: Puerto Rico launches ad campaign to entice U.S. tourists

The Puerto Rico Tourism Company has launched a new ad campaign to woo American tourists. The multi-million dollar campaign, "Puerto Rico: Explore Beyond the Shore," aims to showcase the islands natural beauty and friendly people.

The ad will be show on primetime television for three weeks. A print campaign will also be launched with advertisements in newspapers, travel and lifestyle magazines.