Friday, October 28, 2005

Advertising: U.S. Military to target "influencers"

Military marketers are to spend $10 million over the next six months targeting "influencers" (parents, coaches, teachers etc.) to convince them that the military remains a wise career choice. The marketing campaign is an attempt to counter damage being done to public perception of the military and military service.

Personally, I see a great deal wrong with any influential adult attempting to indoctrinate a young person toward any career, let alone one in the military.