Friday, September 30, 2005

Advertising: Ad campaign to boost German moral

Germany media companies, publishers and TV stations have launched a series of ads aimed at boosting sagging German moral.

Featuring German stars such as goalkeeper Oliver Kahn and former East German ice skating champion Katarina Witt, the campaign is being supported by posters on the streets and adverts in newspapers featuring famous Germans like Albert Einstein and Ludwig van Beethoven, (no Wagner?)

The ads carry a range of slogans that look like the sort of thing you see on the walls of yuppie PR companies. "You are the miracle from Germany" and "A butterfly can start a typhoon. No one's too small to make a difference." How the hell they came up with that last one is beyond me, but I don't think it is likely to boost the moral of too many people in Louisiana.

I hope Australia doesn't follow this trend. I don't fancy the idea of Paul Hogan saying, "Throw another shrimp on the barbie and cheer up ya miserable buggers."